Rory Sutherland

Rory Sutherland is the Vice Chairman of Ogilvy, where he has worked since 1988. This attractively vague job title has allowed him to form a behavioural science practice within the agency dedicated to uncovering the hidden business and social possibilities which emerge when you apply creative minds to the latest thinking in psychology and behavioural science. He is the author of two books, including the best-selling Alchemy, The Surprising Power of Ideas that Don’t Make Sense (May 2019).

Rory Sutherland 從1988年起在奧美集團工作，現為副主席。這個職位讓他得以在公司開展行為科學業務，致力開發隱藏的業務及社會責任，並運用心理學當中的創意思考和行為科學將兩者融合。他亦是兩本書的作者，包括於2019年5月出版的暢銷書《Alchemy, The Surprising Power of Ideas that Don’t Make Sense》。