Alchemy: The Surprising Power of Ideas that Don’t Make Sense 思想—百思不得其解的神秘面貌
Advertising legend and Vice-Chairman of the Ogilvy group, Rory Sutherland, reveals surprising secrets of human decision making, gleaned from thirty years of field work inside the forever-unfolding pageant of consumer capitalism. Why is Red Bull so popular even though everyone hates the taste? Why do we prefer stripey toothpaste? Why do the best ideas make you feel more than they make you think? Join us for jaw-dropping stories and cutting-edge behavioural science, and find out how some of our biggest problems could well be solved by letting go of logic and embracing the irrational. With Adrian Warr, CEO Hong Kong and Taiwan of global communications firm Edelman. In ENGLISH, and available online 48 hours later with CHINESE subtitles.
Click here to purchase books written by Rory Sutherland from Festival bookseller, Bookazine.
廣告界傳奇及奧美集團的副主席Rory Sutherland綜合他三十年來在消費市場的親身經驗後，將會揭露人類決策行為的秘密：為甚麼難喝的紅牛會大行其道？為甚麼人們偏好條紋形狀的牙膏？為甚麼最好的念頭總是會引人感受先行，而非刺激他們的思考？一睹當中令人瞠目結舌的故事，了解前衛破格的行為科學，找出為何人拋棄邏輯並擁抱不理性的時候，反而可以解決一些最大的問題。全球媒體公司Edelman香港和台灣區行政總裁Adrian Warr亦會參與這次分享會。節目以英語進行,中文字幕將於48小時後提供在線上觀看。
Featuring (click on author names to read more)
Rory Sutherland is the Vice Chairman of Ogilvy, where he has worked since 1988.
Adrian Warr leads the Edelman Hong Kong office.